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Top 5 Sales Books You Should Read Right Now  

Bo Saunders

Top 5 Sales Books You Should Read Right Now

 

 

The world is changing.  And at a preposterously fast pace.  The selling of yesterday is different than the selling of today and will be different than the selling of tomorrow.

 

So how do we keep up?

 

Well, the short answer is to enjoythe process and live it every day.  The long answer is to read any ofthese books below right now – each which are relevant in 2020, and when you arefinished, Google "Must reads for sales people in 2021", and then read that list.

 

All jokes aside, this is my list forthe most relevant and important sales books of right now:

 

 

1). Sell Like Crazy 



Author:  Sabri Suby.

 

Why you should read this book?

 

It's new and relevant to today. Sabri speaks of new digital selling techniques combined with the tried and truemethods of old school cold calling.  He lays out a plan that will work forany modern-day business.  

 

His book is also a prime example ofhis formula at work.  He gives the book away for free on hiswebsite.  "All you pay for is shipping".  LOL probablymaking some profit there but good for him, that's a pretty important part ofbusiness last time I checked.  Profit.

 

If you skip the 300 paragraphs Sabriuses to talk about himself and all his accomplishments, you will find some veryuseful information that shouldn't take you very long to read.  


Key Takeaways

  • Where to begin if you want to succeed in selling online
  • Psychology vs. technology and why the traffic channel doesn’t matter
  • The biggest mistake online businesses are making regarding sales
  • Why you shouldn’t start a business by looking only at your interests
  • How to identify a gap in the market that you can fill
  • Using automation and a funnel to convert sales
  • Why skepticism online is at an all-time high—and how to overcome it
  • How to know when to ask for the sale
  • How to get over the fear of selling
  • Why you’re doing the world a disservice by not trying     to sell
  • Why paid advertising is key to growth

 2) The Challenger Sale: Taking Control of the Customer Conversation  

Authors: Matthew Dixon and Brent Adamson

Why should you read this book? 

This is all about the complex sale.  You know, when there are multiple people making the buying decision and lots of moving parts and resources needed to close the deal.  In this book, you’ll learn the secret to sales success.

Hint: it’s not about relationships. The best sales people don’t just build relationships,they challenge them.

The Challenger Sale book argues that the relationship-building approach doesn’t work anymore - especially when selling complex, large, and business-to-business services and solutions. The authors find that every sales rep falls into distinct profiles and only a challenger profile delivers high performance consistently. This book provides interesting insights and useful information for salespeople who are looking forways to break out of the pack and take control of the customer conversation.


Key Takeaways:

  • Challengers are made, not just born
  • It's the combination of skills that matters
  • Challenging is about organizational capability, not just rep skills
  • Building the Challenger sales force is a journey, not an overnight trip

3. Way of the Wolf: Straight Line Selling: Master the Art ofPersuasion, Influence, and Success

 

Author: Jordan Belfort

 

Why should you read this book? 

You’ll learn the person behind the hit movie, The Wolf of Wall Street - one of my favorites.

 

His name is Jordan Belfort. In this book, he reveals the step-by-step sales and persuasion system proven to turn anyone intoa sales-closing, money-earning rock star.

 

For the first time ever, he opens his own playbook. He provides you with access to his exclusive step-by-step system he used to create massive wealth for himself, his clients, and his sales teams.

 

This book provides tips youcould only find in his paid online training so it is a bargain. You’ll histechniques, his strategies, and his tips that have been tested and proven towork in real-life sales situations. He’ll show you how to persuade andinfluence anyone. You’ll learn how to become a better sales person, a betternegotiator, a better closer, and a better speaker.


4).  EVERYBODY LIES

 

Author:  Seth Stephen-Davidowitz

 

Why you should read this book? 

What if you knew what your sales lead was going to do before youever spoke to them? The internet has led to such a proliferation of data thatwe can predict behaviors based on everything from what sports you like to whoyou voted for. In this sales book, SethStephens-Davidowitz digs deeper and offers uprevealing truths about how we think and feel as humans.

Key Quote: 

“First, and perhaps most important, if you are going to try to use new data to revolutionize a field, it is best to go into a field where old methods are lousy.”



5) Influence: The Psychology of Persuasion

 

Author:  Robert Cialdini

 

Why you should read this book?

Understanding how people are influenced is such an incrediblyimportant part of sales, and Dr.Robert Cialdini is theexpert. Influence is the classic text covering thepsychology of why people say "yes". And more importantly, how toapply these understandings in your business.

Key Quote: “The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”

 

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